the Choice of Infinite Restaurant Week 2017 Grand Opening Marked the Launch of the 2018 Restaurant Guide Campaign
Curated by LYRRA for CITIC Bank and Visa
The inaugural "Choice of Infinite" Restaurant Week in Beijing, curated and hosted by LYRRA in collaboration with CITIC Bank Credit Card Center and Visa International, successfully concluded, marking the opening chapter of the 2018 "Choice of Infinite Restaurant Guide" journey.
Spanning eight days, the event was designed exclusively for CITIC Bank Visa Infinite cardholders, offering privileged access to top-tier dining experiences at specially curated rates. The campaign quickly became a benchmark for luxury lifestyle activations among discerning clientele.
LYRRA’s Signature Curation: Five Elite Restaurants, Tailored Menus
The Beijing edition showcased five of the city’s finest restaurants, each working closely with LYRRA’s content and experiential teams to design bespoke menus:
Hyotei Japanese Cuisine (Beijing)—Chef Kosaku Yamamoto
Hommu Private Kitchen (Beitucheng Branch)—Chef Yang Zhansheng
Haitian Pavilion Chinese Restaurant — Chef Yuan Chaoying
Rua do Cunha Macanese Hotpot (Xinyuanli Branch)—Chef Zhong Jianjun
Opera Bombana — Chef Marino Antonio
The selected restaurants represented a refined spectrum of world cuisines — from premium Japanese to creative private banquets, from exquisite Cantonese fare to authentic Macanese flavors and sophisticated Italian gastronomy.
Each establishment crafted a dedicated "Choice of Infinite" menu using top-tier ingredients, embodying meticulous craftsmanship and offering guests a poetic sensory journey.
Beyond the tailored culinary offerings, all Infinite cardholders were treated to a series of exclusive benefits curated by LYRRA, including signature amuse-bouches before the main course, custom-crafted desserts after the meal, and special takeaway gifts designed for the event.
From taste to presentation to service, every detail reflected LYRRA’s commitment to creating elevated, immersive experiences — leading to overwhelmingly positive feedback from participating guests.
"An unforgettable feast where artistry and flavor merged seamlessly," commented one Infinite cardholder.
Setting the Stage for a Nationwide Culinary Journey
The Beijing edition served not only as a flagship event but also as the official launch of the 2018 Choice of Infinite Restaurant Guide nationwide tour.
Following Beijing, the Restaurant Week series would continue expanding to other major culinary hubs, further enriching the gastronomic journey for CITIC Bank’s high-net-worth clientele.
LYRRA, as the strategic architect and content curator behind "Choice of Infinite," remains committed to pioneering narrative-driven lifestyle activations, bridging elite dining culture, data-driven strategy, and brand storytelling on a global scale.
2017 marked just the beginning — stay tuned for the next chapters of infinite delight.
