Microsoft Bing Supports the Official Launch of the Choice of Infinite 2017 Brand Zone
Pioneering the World’s First Search Engine Data-Driven Restaurant Guide
Jointly supported by CITIC Bank Credit Card Center, Visa International, and Microsoft Bing, the "Choice of Infinite" project officially launched its dedicated brand zone on Bing China (Bing.cn) in October 2017. This milestone marks CITIC Bank’s first brand-exclusive content exposure within the intelligent search engine ecosystem, offering users an entirely new restaurant discovery experience while further solidifying "Choice of Infinite" as an industry-leading high-end lifestyle brand.
Deployed simultaneously across mobile and desktop platforms, the brand zone allows users to access the "Choice of Infinite" theme page simply by searching keywords such as "CITIC Infinite Choice" or "CITIC Bank Restaurant Recommendation" on Bing. The page features curated dining guide content published jointly by CITIC Bank and Visa, covering select restaurant recommendations across four regions, including bilingual Chinese and Korean editions. Through extensive brand visuals, structured content indexing, and one-click navigation, the brand zone provides an intuitive and seamless exploration experience, significantly enhancing brand visibility and audience precision.
The launch of this brand zone not only achieved a deep integration of financial branding and high-end dining lifestyle content within the search environment, but also reflected CITIC Bank’s forward-looking approach in digital marketing and user experience design. Through its strategic collaboration with Microsoft Bing, "Choice of Infinite" successfully closed the loop between online intelligent search behavior and offline consumption decisions, establishing a seamless connection experience tailored for the next generation of elite consumers.
LYRRA, as the content and visual strategy partner for this project, participated in the overall planning and creative design of the "Choice of Infinite" brand zone, ensuring that the content narrative, visual system, and brand spirit were aligned at the highest international standards. Bilingual adaptation was meticulously executed to reinforce the project’s global strategic penetration.
The successful launch of the "Choice of Infinite" brand zone has set a new paradigm for CITIC Bank in the field of intelligent search marketing and provided a replicable model for future brand communications driven by cultural symbols and experiential engagement.
LYRRA will continue to support CITIC Bank’s expansion in the global high-end lifestyle sector through content innovation, narrative depth, and cross-cultural dialogue capabilities, empowering Chinese brands to build stronger global influence under the evolving new order.
