LYRRA and Microsoft Advanced Technology Center Release 2017 The Choice of Infinite Dining White Paper
Press Conference Successfully Held at Korean Cultural Center in Beijing
LYRRA and Microsoft jointly released the "2017 The Choice of Infinite Dining White Paper" on November 18, 2017. The Korean section press conference was held at the Korean Cultural Center in Beijing, with the participation of the Microsoft Advanced Technology Center , LYRRA, the Korean Embassy in China, and other organizations in this important release. Through big data and consumer behavior analysis, this white paper explores for the first time the trends and development potential of the Korean food industry in the Chinese market.
The day's activities were truly spectacular, covering multiple memorable segments. Invited guests learned to make Gangwon Province cuisine: Chuncheon dakgalbi (spicy stir-fried chicken) and potato rice under the guidance of cooking instructors, experiencing the process of making traditional Korean food firsthand. Under the accompaniment of 100% live beatboxing a cappella, the musical "The Chef" frequently interacted with the audience across national boundaries by showcasing representative foods from around the world, creating an atmosphere full of laughter. A tourism presentation supporting the 2018 PyeongChang Winter Olympics shared the latest news and travel information about the Winter Olympics. In the finale of the event, the Korean Restaurant Guide Release Conference, publisher and editor-in-chief Angelina Saiyi Li introduced the creation process of "The Choice of Infinite 2017 Korean Restaurant Guide" and discussed Korean food culture and high-end restaurant consumption characteristics with Korean Cultural Center cooking instructor Woo Young-sun and Liantong Capital & Liantong Medical CEO Cao Zhi.
This white paper is the first strategic report to use big data analysis to gain insight into Korean food industry trends in the Chinese market. The report analyzes consumers' emotional responses and behavioral patterns, revealing Chinese consumers', especially high-end diners', preferences and needs for Korean cuisine.
As the author and researcher of the guide, Angelina Saiyi Li, in combination with Microsoft Bing's data, used consumer heat maps, city-level heat maps, and other data visualization methods to clearly present the distribution of interest in Korean cuisine across major Chinese cities. Through big data analysis, the report also provides an in-depth interpretation of consumer behavior and preferences in different cities. The white paper designed and interpreted innovative cultural frameworks such as "taste sovereignty" and dining psychological portraits, combining consumer behavior with cultural identity to depict how Korean food culture shapes high-end diners' dining preferences in the Chinese market. Based on data analysis, the report predicts the growth potential of the Korean food industry in the Chinese market in the coming years and points out key trends affecting the food industry, such as brand identity, cultural background, and the combination of dining and technology.
Angelina Saiyi Li said she was responsible for the data narrative integration and strategic framework design of the white paper, deeply combining complex consumer data with dining culture to provide a highly readable industry analysis report. At the same time, she also designed and explained real-time emotional analysis, behavioral heat maps, and city-level analysis generated from consumer data, comprehensively presenting Chinese market consumers' attitudes and needs for Korean cuisine. Through innovative cultural frameworks such as dining psychological portraits and spatial ethnography, she successfully integrated data with cultural elements, promoting dialogue between data and culture in the food industry. The white paper released this time is not only a cross-collaboration between technology and culture but also an important breakthrough in Chinese-Korean cultural exchange. Through the combination of big data and cultural analysis, LYRRA and Microsoft demonstrated how to integrate technology, culture, and the food industry to promote the intelligent development of the global food industry.
This report provides profound market insights for the Korean food industry through big data for the first time, helping the food industry transition from traditional models to data-driven decision-making systems. This white paper not only demonstrates the power of technology but also emphasizes the role of culture in the food industry, promoting the deep integration of technology and culture.
The day's event also specially arranged multiple segments: after the press conference, the first floor of the Cultural Center set up a seafood tasting area, where audiences enjoyed exquisite and delicious Korean seafood products while enjoying wonderful performances. The white paper immediately attracted widespread attention in the industry upon its release, becoming a hot topic in the fields of the food industry, big data applications, and cultural diplomacy. This project laid a more solid foundation for LYRRA and Microsoft's cooperation worldwide, further consolidating LYRRA's leadership in global food data analysis and cultural intelligence.
Reports about this event can be read by clicking on articles on the Korean Cultural Center's official website.
About LYRRA
LYRRA is a leading global multilingual publishing platform committed to promoting the development of global food and cultural industries through innovative data analysis and cross-cultural cooperation. Through cultural intelligence and data-driven strategies, LYRRA helps businesses and institutions enhance brand influence and address challenges in the global market.
