CITIC Bank Credit Card Center Reaffirms a Decade of Commitment to Choice of Infinite Brand
Continuing Official Portal Presence in 2025
In February 2025, CITIC Bank Credit Card Center reaffirmed its long-standing endorsement of the Choice of Infinite (“无限之选”) brand by continuing to feature it prominently on its official website and affiliated media channels. This marks the tenth consecutive year that Choice of Infinite has been recognized as the exclusive operating brand for CITIC’s highest-tier credit cards.
Originally launched in 2015, Choice of Infinite was designed as a pioneering brand ecosystem dedicated to offering unparalleled lifestyle experiences to CITIC VISA Infinite cardholders. It is distinguished as the only independently operated, registered premium brand among Chinese banking institutions targeting ultra-high-net-worth individuals.
Today, Choice of Infinite continues to represent the pinnacle of curated luxury services within CITIC’s portfolio. According to the official page (CITIC Bank VISA Infinite Credit Card), the brand “continues to nurture your extraordinary lifestyle.” Under this platform, CITIC Bank collaborates with VISA to maintain and expand a series of elite offerings, including:
The Choice of Infinite Dining Guide: A celebrated culinary guide encouraging the discovery and sharing of world-class gastronomic experiences, recognized as China’s first AI- and data-driven restaurant guide co-developed with Microsoft Bing and officially ISBN-published.
Choice of Infinite—Premium Travel Experiences: A portfolio of exclusive, high-end hotel partnerships offering tailored stays and curated lifestyle privileges across key global destinations.
Over the past decade, Choice of Infinite has consistently delivered innovation and excellence, strengthening the emotional connection between cardholders and the brand while elevating the prestige of CITIC’s Infinite card program in the marketplace.
The ongoing operation of a dedicated Choice of Infinite section on CITIC’s official website—detailing brand news, premium privileges, and event series—demonstrates the bank’s continued commitment to cultivating a world-class, culturally resonant identity for its most distinguished clientele.
As of 2025, Choice of Infinite remains a hallmark of refined taste, strategic innovation, and symbolic excellence within China's premium financial services sector, reinforcing CITIC Bank’s position as a leader in elite client experience design.
For more information you can read at our Award page.
