A More Practical Restaurant Guide for You
Microsoft Bing, China CITIC Bank Credit Card Center and Visa Continue to Create 2019-20 "The Choice of Infinite"
In October 2018, China CITIC Bank Credit Card Center and Visa officially announced that they would partner with Microsoft Bing and LYRRA to launch three new restaurant guides. Since its establishment in 2015, the "The Choice of Infinite" project has been created by China CITIC Bank Credit Card Center and Visa, with multiple brands maintaining deep cooperation with the project, aiming to jointly lead new trends in high-end lifestyle. According to the announcement, this year's "The Choice of Infinite" will continue to publish the "The Choice of Infinite 2019-20 China Restaurant Guide" and "The Choice of Infinite 2019-20 Korea Restaurant Guide" with in-depth coverage of the Chinese market. Additionally, China CITIC Bank Credit Card Center and Visa will extend their service to Southeast Asia, a major travel destination for Chinese people, launching the new "The Choice of Infinite 2019-20 Southeast Asia Restaurant Guide," which will include popular restaurants from five major tourist countries: Thailand, Singapore, Malaysia, Vietnam, and Indonesia.
In the past, "The Choice of Infinite" has set many special records: as the first nationally sold restaurant guide, it has countless mid-to-high-end loyal readers in the market; it was the first to introduce big data statistics in restaurant selection, making the selection more fair; it was the first to collaborate with Chef Table, continuously expanding restaurant recognition; the publication has been widely promoted across various sectors, with advertising covering airports and first-class cabin publications; winning restaurants have cooperated with Ctrip's popular travel routes, gaining more diners from around the world; it partnered with a leading global search brand to release the industry's first dining white paper, building authority for the restaurant guide; carefully designed black and gold award plaques have been installed in hundreds of award-winning restaurants, continuously expanding influence in the dining industry; the published Korea Restaurant Guide was once given as a gift to Korean senior leaders during a Korean leader's visit to China, promoting deeper exchanges of food culture between the two countries.
This year, "The Choice of Infinite" will make an unprecedented new appearance. Besides continuing to use Microsoft Bing, which has many loyal high-end users in China, as the data support center to select the most popular restaurants based on Infinite cardholders' ratings and Bing users' search popularity, it will also get closer to brands and diners by including mid-range restaurants with good reputation and popularity. The guide will also add sections for high-value and healthy restaurants, giving diners more diverse choices. This will be another new reform in the history of global restaurant guides, not only continuing to incorporate big data analysis but also adding humanized design and considerations, making restaurant selection more fair and closer to public taste.
"The Choice of Infinite" partner and popular Korean hip-hop artist Choi Zi stated: "Food, like music, can make people around the world feel the power of beauty. Just as my work brings auditory enjoyment to everyone, the restaurant guides published by CITIC Infinite Selection also provide more people with the ultimate enjoyment from food."
Starting from November this year, CITIC Infinite Selection will launch nationwide. The three restaurant guides will select quality restaurants based on Chinese lifestyle and dietary habits in Chinese cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong; Korean cities Seoul, Busan, Jeju Island; and Southeast Asian countries Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The guides include an overview of each restaurant and recommend using the Microsoft Bing app to scan the QR code on the guide to find restaurant information and reservation access.
"The delicious world is infinite, but finding true taste is difficult." We now sincerely invite all diners to participate in the mobile phone food photography contest held by "The Choice of Infinite." The activity content is: all diners who dine at restaurants according to the restaurant guide, as long as they take photos of the Infinite Selection restaurants with their mobile phones, will have the opportunity to be featured in the second round of promotional posters.
No one knows culinary delights as Visa Infinite
About CITIC Bank Visa Infinite Credit Card
CITIC Bank Visa Infinite Credit Card uses a "metal sandwich" technique with "gold" embedded in the card, making it China's first K-gold customized premium credit card. It provides cardholders with three major privileges including global travel courtesies, global health courtesies, and global personal services, aiming to provide cardholders with unlimited services beyond imagination. CITIC Bank Visa Infinite Credit Card is issued in limited quantities, mainly through invitation, targeting CITIC Bank's high-end customers, high-net-worth individuals, and social celebrities.
About Microsoft Bing
Microsoft Bing is a leading global search engine officially produced by Microsoft Corporation. Microsoft Bing provides ad-free pure search in China to create a more trustworthy search experience. It also features massive professional academic resources, precise and quick dictionary translation, and a large collection of globally selected beautiful images and other quality vertical search functions.
About LYRRA
"LYRRA" is a bilingual magazine integrating travel, automobiles, art, and other elements, leading trends for the elite class who focus on pursuing high-end lifestyles. The magazine includes sections on food and wine, art collection, jewelry and watches, architecture and home, cars and yachts, fashion and health, and luxury goods, comprehensively introducing and recommending global high-end lifestyles and top consumption concepts to readers.
For any detailed inquiries, please contact: "The Choice of Infinite" Project Team
Project Director Li Saiyi (Angelina Saiyi Lee)
